GAP x YZY PRODUCT LAUNCH

RETAIL POP UP

- For the official in-store retail launch of YZYxGap collection, we produced four simultaneous pop up experiences in four cities across the US.  Leading with the Time Square takeover, we reconstructed the main level shopping experience with tailored wall shins, immersive interactive game play and a digital billboard takeover.  Two days later, three theatrical pop up experiences took place in isolated parking lots in Miami, Chicago and Los Angeles.  Our Dove vans drove around town creating social buzz, culminating at the pop up location.  Superfans watched as our choreographed army of hooded sales people exited the van to present the product to the masses.