Les Mills Live 2023

WORKOUT EVENT

As the Design and Production partner, Freehold Group teamed up with Les Mills to launch their partnership with Adidas, infusing dynamic energy into the Athlete's Village. Over the course of a vibrant three-day event, the Freehold Group spearheaded the development of the Village, showcasing a cutting-edge design. We managed every aspect of the Village's construction and flawlessly orchestrated show calling for the innovation lab and main stage experiences. Behind the scenes, we were the driving force that transformed the vision into a tangible reality.