LES MILLS LIVE 24
Global Activation Toolkit
For Les Mills' 2024 event series, we designed a scaleable toolkit for their regional teams to bring the Les Mills Live energy and experiential moments to people around the globe. Starting with their pinnacle tent pole activations we currated a collection of brand activations, retail zones, stage design guidance, branding, cuistomization and interactive spaces. We then bottled up this design style and aesthetic and applied to all of their other event needs ranging from trade show pop ups, to hyper local gym partnerships, and everything in between.
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