NIKE x STRANGER THINGS x COMICON

FOR THE DROP OF THE NIKE X STRANGER THINGS SNEAKER CAPSULE, WE EXECUTED THREE INTERACTIVE CAMPAIGNS SIMULTANEOUSLY ACROSS TWO RETAILERS IN LOS ANGELES AND A SCAVENGER HUNT EVENT AT SAN DIEGO COMIC-CON. EACH EXPERIENCE PROVIDED MOMENTS OF DISCOVERY AND ADDED EXCITEMENT FOR SUPERFANS AND COLLECTORS THE DEEPER THEY DUG INTO THE RETAIL EXPERIENCES.