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In 2019, we were awarded the business of executing and curating the unique moments throughout the renovation of Nike LA Headquarters in Playa Vista.
DESIGN
PRODUCTION LIGHTING
FABRICATION
PRINT
MANAGEMENT
PROCUREMENT
INSTALLATION
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Leading with the Time Square takeover, we reconstructed the main level shopping experience with  tailored wall shins, immersive interactive game play and a digital billboard takeover.
Two days later, three theatrical pop up experiences took place in isolated parking lots in Miami, Chicago and Los Angeles.
Our Dove vans drove around town creating social buzz, culminating at the pop up location.  Superfans watched as our choreographed army of hooded sales people exited the van to present the product to the masses.
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